#Google analytics utm builder software
#Google analytics utm builder code
#Google analytics utm builder plus

#Google analytics utm builder plus

The Cross-channel Performance Dashboard is offered as a complementary tool, included in our Marketing & Ads Plus plan. AdRoll’s Cross-channel Performance Dashboard fully utilizes the UTM tagging standard from the UTM Link Builder, giving you a clear and holistic view of your online marketing activities and their impacts to your conversion and revenue metrics. You also need a good analytics tool to monitor all your website traffic and conversions. With dynamic macro support, it greatly reduces the number of URLs you need to manage, saving you time and making UTM tracking less error prone. AdRoll’s UTM Link Builder helps you standardize your UTM parameters for each marketing channel. UTM tracking is effective and accurate only if you follow certain UTM best practices. How do you use UTM parameters to track and optimize campaign performance? Combining these UTM based metrics and advertising KPIs, such as CPC (cost-per-click) and CPM (cost-per-thousand-impressions), you have a more holistic view into your campaign performance. UTM based tracking allows you to develop campaign analytics metrics based on visitor behavior on your website. For example, if you’re running a “Fall Sale” promotion, all the links of this campaign would use a tag like, “FallSalePromo.”īy adding these UTM parameters to your landing page URLs, you can monitor traffic driven by various campaigns to your website, as well as measuring the engagement and conversion from those traffic sources.

Campaign (utm_campaign): The campaign refers to a particular promotion.

Content (utm_content): If you have multiple links in the same campaign, the “content” field helps you distinguish the versions of the ad you’re running.

Term (utm_term): The term identifies the keywords you’ve paid for in a pay-per-click (PPC) ad.

Medium (utm_medium): The medium informs you of the channel name your tracked link is featured in, such as email or social media.

Source (utm_source): The source tells you which website is sending you traffic.

They are query parameters appended to the end of your campaign landing page URLs in order to track campaign performance.

#Google analytics utm builder software

Again, you can do whatever you want with it but if it’s not for a search marketing campaign I wouldn’t bother with it.UTM (Urchin Tracking Module) parameters, which are also known as UTM tags or UTM codes, were originally created by Urchin Software Corporation.

This one is specifically to do with search ads, i.e. This might be an ad variant like high contrast text based image #1 or it might be a certain button on your website so you could say pricing page call to action.

The content is used to describe what ad generated the click. If you’re running a 50% off sale for summer then you might have this set to Summer Sale. This is your campaign name, and this is totally at your discretion. You can use whatever you want here, but check in on your analytics software to see what’s been used in the past and try to match that. This is the marketing medium used, all of the values you might expect to see are ppc, cpc, organic, referral, social banner. This identifies the source of the traffic, for example you might say it came from Facebook, Google, Youtube, Email Newsletter etc. Although if you do enter arbitrary data into these fields it will not conflict with your UTM Tracking codes regardless. These fields are most definitely optional, only use them if you know what you are doing. We’ve added the ability to put custom parameters into your UTM Tracking code, this means you can add any key/value pair that you might want to. Always double check the final URL in a browser to make sure it will land you in the page you want.

#Google analytics utm builder code

You can create these URL’s by hand if you wish, otherwise our tool above will automatically generate your UTM Tracking Code URL for you.Īll fields are optional as there’s a pretty wide array of things you might want to do, so you will need to be mindful on what data you are putting into the tool. This gives analytics software such as Google Analytics, KissMetrics, Alpha Insights and many others the intel they need to provide you with insightful reports on your marketing efforts. utm_source, utm_medium, utm_campaign to your URL helps to capture reporting data about the referring marketing campaign.